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If you are woman who loves wearing all kinds of fragrances, There are So many Fragrances available to all female according to their wish. Feminine fragrances have usually extra floral categories. Fragrance or Perfumes are used alternatively each other because those are same in their qualities except with a little bit difference. The most common fragrance families used to make feminine perfumery are described here.

Fragrance Citrus: Light and fresh character of citrus notes (orange, lemon,) is often combined with more feminine scents (flowers, fruits and chypre) to create Citrus Fragrance. These are the refreshing fragrances for the energetic, sporty woman and a re appropriate for office wear, day wear or warm evening wear. As well as, serves as an ideal summer fragrance especially for warm or humid climate. These scents are often light and fresh, and combined with a number of other feminine fragrances including fruits, flowers and more.

Citrus Lifestyle Perfume: These are refreshing and great for sporty women. They are good for day wear and to wear at work, Especially great for the summer, in warm or humid climates.

Fragrance Green: Green notes mean that the fragrance will have a natural character. They are often mixed with fruity and floral fragrances, and are a great modern and fashionable choice of scent. These are modern and fashionable. It serves best for the modern woman, working in an office atmosphere. Best for day wear and occasional evening wear in warmer weather. It adds sporty, charismatic and artful character to your personality.

Fragrance Floral: Different floral fragrance notes are harmonized together. If, combined with any other family, floral perfumes are universally commercial. The starry nights get the soul from floral fragrances. Floral fragrances evoke memories of tender moments. It’s considered to be the most feminine of all fragrance families. These have many different floral notes, and can be combines with any other family of fragrance. These are probably the most universally commercial type of fragrance.

Chypre Perfume: These use woody, flowery and mossy tones and can also often include fruits. These kinds of perfumes are very rich. Based on a woody, mossy and flowery complex, sometimes it comes with aspects of leather or fruits. Chypre perfumes are rich and tenacious. These are considered very elegant, classical for women who tend to prefer slightly out of the norm fragrances. Chypre fragrances smell slightly dry, not very sweet.

Chypre Lifestyle Perfume: This is elegant and a classic fragrance for women who would like something a little different to usual. They are usually slightly dry, and not very sweet.

Fragrance Oriental: These fragrances are mostly worn in evening and add mystical, luxurious, dramatic and sensual character. These fragrances are usually warm, and make use of ingredients such as woods and musks, usually complemented by exotic scents.

Fragrance Modern: Scents in this family are made from aldehydes, which are pure scent chemicals. These scents grow stronger as they are warmed by the skin; aldehydes also intensify the other scents in a perfume. This trend started by Coco Chanel with her Chanel #5 is used in almost every perfume manufactured today. Famous modern fragrances include Chanel No.5 by Chanel, Red by Giorgio Beverly Hills, and White Linen by Estee Lauder.

Oriental Lifestyle Perfume: This is a sexy fragrance, full of mystery, drama, and luxury. This is the perfect fragrance for wearing in the evening.

Oceanic Perfume: this is very fresh and slightly soapy making for a clean fragrance.

Oceanic Lifestyle Perfume: This is a great young fragrance, good for those who are sporty and full of energy. These are the fresh scented, slightly soapy clean fragrances. These are ideal for sporty, young, joyous and energetic women.

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Hence, flavors are sold primarily to the food and beverage industries for use in a wide range of consumer products, including soft drinks, confectionery, bakery goods, desserts and prepared foods. Fragrances are designed to emit a pleasant aroma and are mostly used consumer products such as soaps, detergents, cosmetic creams, lotions and powders, lipsticks, after shave lotions, deodorants, hair preparations, candles, air fresheners and all purpose cleaners.

This report analyzes global flavor and fragrance industry in terms of market size (based of value), key drivers and resistors, industry trends and competitive positioning of the top 10 players in the global flavor and fragrance market. It includes profiles of the top ten companies in the industry and also involves brief write-up on other major players in the industry. The top 10 companies in the global flavor and fragrance industry were assessed on following parameters:

Each company's financial performance in the global flavor and fragrances market;
Each company's growth strategies and major acquisitions and divestments in this market;
Key partnerships and alliances formed by these companies;
Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.

Key Benefits of this report

Learn from the strategies of the global flavor and fragrance companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.

Benchmark your performance against the leading flavor and fragrance companies by comprehending their strategies.

Understand the major issues affecting the global flavor and fragrance market.

Predict the key growth areas in the global flavor and fragrance market arising from the change in consumers' preferences and global recession.

Save time, money and resources on analyzing the performance of the key flavor and fragrance companies using this report.

Key findings from this report

The global flavor and fragrance market was valued at approximately $16bn in 2008. Business Insights anticipates that the value of global flavor and fragrance market will grow at a CAGR of 2.5% during 2008–13 to reach a total value of approximately $18bn in 2013.

Acquisitions have been ongoing in the industry for some years now creating a distinct two tier industry structure. The top ten players accounted for about 90.3% of the total market size in 2008 and smaller companies operating in niche and often domestic markets represent the remaining share.

Increasing demand for consumer products in emerging markets supported by rising disposable income will primarily drive demand for flavor and fragrance. Demand for differentiated products in developed markets such as natural and functional products will further increase consumption of flavor and fragrance as they serve as a key component to building product differentiation.

The limited market size coupled with the consolidated nature of the industry sets high barriers to entry in the industry. Substantial capital investment and R&D expenses as well as significant investment in quality assurance system further elevate barriers to entry.

T.Hasegawa was the only company among the top 10 players that registered a decline in CAGR of 2.3% during 2004–08. Shift in customer preference in end consumer products market in Japan swayed demand away from related flavor and fragrance, adversely impacting the financial performance of T.Hasegawa during 2004–08.

Burgeoning aging population in developed nations such as the US and Japan is driving the trend towards healthy lifestyle. In response to this trend, major flavor and fragrance companies are investing in the development of R&D capabilities in the field of natural ingredients applicable mostly in food and beverages, and cosmetic industries.

Key questions answered by this report

What was the market size of the global flavor and fragrance industry by value in 2008?
What will be the market size of the global flavor and fragrance industry during 2008-13?
What are the trends in the global flavor and fragrance industry?
Which geographies are expected to be the frontrunners in flavor and fragrance consumption through 2009-10?
Who are the top 10 players in the market?
What are the growth strategies of the top 10 companies?
What are the strengths of the top 10 players in the global flavor and fragrance industry?
What are the weaknesses of the top 10 players?
What are the growth opportunities for the global top 10 flavor and fragrance companies?
What are the problems faced by the global flavor and fragrance companies in the industry?
 
 
  Table of Contents : 
Table of Contents
The Top 10 Flavor and Fragrance Companies
Executive summary 12
Industry overview 12
Givaudan 13
Firmenich 13
International Flavors & Fragrances (IFF) 14
Symrise 14
Takasago 15
Sensient 15
Mane 16
Frutarom 16
Robertet 17
T.Hasegawa 17
Chapter 1 Introduction 20
What is the report about? 20
Methodology 21
Chapter 2 Industry overview 24
Summary 24
Introduction 25
Market dynamics 25
Global flavor and fragrance market size 25
Drivers and resistors 26
Competitive landscape 27
Competitive positioning of the top 10 flavor and fragrance companies 27
Trends 30
Expansion into emerging markets 30
The pace of consolidation will gain momentum 32
Shift towards natural flavor and fragrance 33
Chapter 3 Givaudan 36
Summary 36
Company overview 37
Recent financial performance 37
Performance by business segments 39
Growth strategies 39
Expansion in emerging markets 39
Strengthening R&D to attain competitive advantage 40
Investing in in-house R&D to drive growth in the long term 40
Alliances fostering development of new ingredients 40
Acquisitions and divestments 41
SWOT analysis 42
Chapter 4 Firmenich 44
Summary 44
Company overview 45
Recent financial performance 45
Performance by business segments 46
Growth strategies 46
Expanding production capabilities 46
Strengthening R&D to drive growth through development of new ingredients 47
Acquisitions and divestments 47
SWOT analysis 48
Chapter 5 IFF 50
Summary 50
Company overview 51
Recent financial performance 51
Performance by business segments 53
Growth strategies 53
Improving margins through cost reduction 53
Strengthening foothold in emerging markets 53
Acquisitions and divestments 54
SWOT analysis 54
Chapter 6 Symrise 56
Summary 56
Company overview 57
Recent financial performance 57
Performance by business segments 59
Growth strategies 59
Investing in R&D to drive growth in the long term 59
Fortifying growth in potential sectors through partnerships and alliances 60
Investing in emerging markets to accelerate growth 61
Acquisitions and divestments 61
SWOT analysis 63
Chapter 7 Takasago 66
Summary 66
Company overview 67
Recent financial performance 67
Performance by business segments 69
Growth strategies 69
Strengthening R&D to deliver new flavors 69
Acquisitions and divestments 70
SWOT analysis 71
Chapter 8 Sensient 74
Summary 74
Company overview 75
Recent financial performance 75
Performance by business segments 76
Growth strategies 77
Strengthen distribution network in and commercial presence in emerging markets 77
Improving margins through debt reduction 77
Acquisitions and divestments 77
SWOT analysis 78
Chapter 9 Mane 80
Summary 80
Company overview 81
Recent financial performance 81
Performance by business segments 82
Growth strategies 83
Expanding in international markets to accelerate growth 83
Acquisitions and divestments 83
SWOT analysis 84
Chapter 10 Frutarom 86
Summary 86
Company overview 87
Recent financial performance 87
Performance by business segments 88
Growth strategies 89
Expanding investments in R&D to drive long term growth 89
Acquisitions and divestments 90
SWOT analysis 92
Chapter 11 Robertet 94
Summary 94
Company overview 95
Recent financial performance 95
Performance by business segments 96
Growth strategies 97
Investing in capacity expansion and emerging markets to accelerate its sales growth 97
Acquisitions and divestments 97
SWOT analysis 99
Chapter 12 T.Hasegawa 102
Summary 102
Company overview 103
Recent financial performance 103
Performance by business segments 105
Growth strategies 105
Penetrate new and under-represented sectors in Japan to drive growth 105
Investing in facility expansion outside Japan 106
Acquisitions and divestments 106
SWOT analysis 107
Chapter 13 Other major players 110
Soda Aromatic 110
Company overview 110
Recent financial performance 110
Ogawa 112
Company overview 112
Recent financial performance 112
Agilex Flavors and Fragrances (Agilex) 112
Company overview 113
Cargill Flavor Systems 113
Company overview 113
Recent financial performance 114
Bell Flavors and Fragrances 115
Company overview 116
Huabao International (Huabao) 116
Company overview 116
Recent financial performance 117
Etol 118
Company overview 119
Recent financial performance 119
Mastertaste 120
Company overview 121
China Flavors and Fragrances (CFF) 121
Company overview 121
Recent financial performance 121
Wanxiang International (Wanxiang) 123
Company overview 123
Recent financial performance 123
Chapter 14 Appendix 126
Glossary 126
Index 127

List of Figures
Figure 2.1: Global flavor and fragrance market size ($bn), 2008–13 26
Figure 2.2: Flavor and fragrance industry drivers and resistors 27
Figure 2.3: Top 10 flavor and fragrance companies market share, 2008 28
Figure 2.4: Performance of top 10 flavor and fragrance companies, 2004–08 29
Figure 3.5: Givaudan financial performance ($m), 2004–08 38
Figure 3.6: Givaudan SWOT analysis 42
Figure 4.7: Firmenich financial performance ($m), 2004–08 46
Figure 4.8: Firmenich SWOT analysis 48
Figure 5.9: IFF financial performance ($m), 2004–08 52
Figure 5.10: IFF SWOT analysis 54
Figure 6.11: Symrise financial performance ($m), 2004–08 58
Figure 6.12: Symrise SWOT analysis 63
Figure 7.13: Takasago financial performance ($m), 2004–08 68
Figure 7.14: Takasago SWOT analysis 71
Figure 8.15: Sensient financial performance ($m), 2004–08 76
Figure 8.16: Sensient SWOT analysis 78
Figure 9.17: Mane financial performance ($m), 2004–08 82
Figure 9.18: Mane SWOT analysis 84
Figure 10.19: Frutarom financial performance ($m), 2004–08 88
Figure 10.20: Frutarom's SWOT analysis 92
Figure 11.21: Robertet financial performance ($m), 2004–08 96
Figure 11.22: Robertet SWOT analysis 99
Figure 12.23: T.Hasegawa financial performance ($m), 2004–08 104
Figure 12.24: T.Hasegawa SWOT analysis 107
Figure 13.25: Soda Aromatic financial performance ($m), 2004–08 111
Figure 13.26: Cargill financial performance ($m), 2004–08 115
Figure 13.27: Huabao financial performance ($m), 2005–08 118
Figure 13.28: Etol financial performance ($m), 2006–08 120
Figure 13.29: CFF financial performance ($m), 2004–08 122

List of Tables
Table 2.1: Global flavor and fragrance market size ($bn), 2008–13 26
Table 2.2: Performance of top 10 flavor and fragrance companies, 2004–08 29
Table 2.3: Select investment in emerging markets by flavor and fragrance companies, 2007–09 31
Table 2.4: Select acquisitions in flavor and fragrance industry, 2007–09 32
Table 3.5: Givaudan snapshot 36
Table 3.6: Givaudan financial performance ($m), 2004–08 38
Table 3.7: Givaudan business segment performance ($m), 2008 39
Table 3.8: Givaudan partnership and alliances, 2007–09 41
Table 4.9: Firmenich snapshot 44
Table 4.10: Firmenich financial performance ($m), 2004–08 45
Table 5.11: IFF snapshot 50
Table 5.12: IFF financial performance ($m), 2004–08 52
Table 5.13: IFF business segment performance ($m), 2008 53
Table 6.14: Symrise snapshot 56
Table 6.15: Symrise financial performance ($m), 2004–08 58
Table 6.16: Symrise business segment performance ($m), 2008 59
Table 6.17: Symrise partnerships and alliances, 2007–09 60
Table 6.18: Symrise investment in emerging markets, 2007–09 61
Table 6.19: Symrise acquisitions, 2007–09 62
Table 7.20: Takasago snapshot 66
Table 7.21: Takasago financial performance ($m), 2004–08 68
Table 7.22: Takasago business segment performance ($m), 2008 69
Table 8.23: Sensient snapshot 74
Table 8.24: Sensient financial performance ($m), 2004–08 75
Table 8.25: Sensient business segment performance ($m), 2008 76
Table 9.26: Mane snapshot 80
Table 9.27: Mane financial performance ($m), 2004–08 81
Table 9.28: Mane business segment performance ($m), 2008 82
Table 10.29: Frutarom snapshot 86
Table 10.30: Frutarom financial performance ($m), 2004–08 88
Table 10.31: Frutarom business segment performance ($m), 2008 89
Table 10.32: Frutarom acquisitions, 2007–09 91
Table 11.33: Robertet snapshot 94
Table 11.34: Robertet financial performance ($m), 2004–08 95
Table 11.35: Robertet business segment performance ($m), 2008 96
Table 12.36: T.Hasegawa snapshot 102
Table 12.37: T.Hasegawa financial performance ($m), 2004–08 104
Table 12.38: T.Hasegawa business segment performance ($m), 2008 105
Table 13.39: Soda Aromatic snapshot 110
Table 13.40: Soda Aromatic financial performance ($m), 2004–08 111
Table 13.41: Ogawa snapshot 112
Table 13.42: Agilex snapshot 112
Table 13.43: Cargill Flavor Systems snapshot 113
Table 13.44: Cargill financial performance ($m), 2004–08 114
Table 13.45: Bell Flavors and Fragrances snapshot 115
Table 13.46: Huabao snapshot 116
Table 13.47: Huabao financial performance ($m), 2005–08 117
Table 13.48: Etol snapshot 118
Table 13.49: Etol financial performance ($m), 2006–08 119
Table 13.50: Mastertaste snapshot 120
Table 13.51: CFF snapshot 121
Table 13.52: CFF financial performance ($m), 2004–08 122
Table 13.53: Wanxiang snapshot 123
 
 

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Hence, flavors are sold primarily to the food and beverage industries for use in a wide range of consumer products, including soft drinks, confectionery, bakery goods, desserts and prepared foods. Fragrances are designed to emit a pleasant aroma and are mostly used consumer products such as soaps, detergents, cosmetic creams, lotions and powders, lipsticks, after shave lotions, deodorants, hair preparations, candles, air fresheners and all purpose cleaners.

This report analyzes global flavor and fragrance industry in terms of market size (based of value), key drivers and resistors, industry trends and competitive positioning of the top 10 players in the global flavor and fragrance market. It includes profiles of the top ten companies in the industry and also involves brief write-up on other major players in the industry. The top 10 companies in the global flavor and fragrance industry were assessed on following parameters:

Each company's financial performance in the global flavor and fragrances market;
Each company's growth strategies and major acquisitions and divestments in this market;
Key partnerships and alliances formed by these companies;
Business-related strengths and weaknesses of these companies, and insights into the opportunities and threats facing them.

Key Benefits of this report

Learn from the strategies of the global flavor and fragrance companies to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.

Benchmark your performance against the leading flavor and fragrance companies by comprehending their strategies.

Understand the major issues affecting the global flavor and fragrance market.

Predict the key growth areas in the global flavor and fragrance market arising from the change in consumers' preferences and global recession.

Save time, money and resources on analyzing the performance of the key flavor and fragrance companies using this report.

Key findings from this report

The global flavor and fragrance market was valued at approximately $16bn in 2008. Business Insights anticipates that the value of global flavor and fragrance market will grow at a CAGR of 2.5% during 2008–13 to reach a total value of approximately $18bn in 2013.

Acquisitions have been ongoing in the industry for some years now creating a distinct two tier industry structure. The top ten players accounted for about 90.3% of the total market size in 2008 and smaller companies operating in niche and often domestic markets represent the remaining share.

Increasing demand for consumer products in emerging markets supported by rising disposable income will primarily drive demand for flavor and fragrance. Demand for differentiated products in developed markets such as natural and functional products will further increase consumption of flavor and fragrance as they serve as a key component to building product differentiation.

The limited market size coupled with the consolidated nature of the industry sets high barriers to entry in the industry. Substantial capital investment and R&D expenses as well as significant investment in quality assurance system further elevate barriers to entry.

T.Hasegawa was the only company among the top 10 players that registered a decline in CAGR of 2.3% during 2004–08. Shift in customer preference in end consumer products market in Japan swayed demand away from related flavor and fragrance, adversely impacting the financial performance of T.Hasegawa during 2004–08.

Burgeoning aging population in developed nations such as the US and Japan is driving the trend towards healthy lifestyle. In response to this trend, major flavor and fragrance companies are investing in the development of R&D capabilities in the field of natural ingredients applicable mostly in food and beverages, and cosmetic industries.

Key questions answered by this report

What was the market size of the global flavor and fragrance industry by value in 2008?
What will be the market size of the global flavor and fragrance industry during 2008-13?
What are the trends in the global flavor and fragrance industry?
Which geographies are expected to be the frontrunners in flavor and fragrance consumption through 2009-10?
Who are the top 10 players in the market?
What are the growth strategies of the top 10 companies?
What are the strengths of the top 10 players in the global flavor and fragrance industry?
What are the weaknesses of the top 10 players?
What are the growth opportunities for the global top 10 flavor and fragrance companies?
What are the problems faced by the global flavor and fragrance companies in the industry?
 
 
  Table of Contents : 
Table of Contents
The Top 10 Flavor and Fragrance Companies
Executive summary 12
Industry overview 12
Givaudan 13
Firmenich 13
International Flavors & Fragrances (IFF) 14
Symrise 14
Takasago 15
Sensient 15
Mane 16
Frutarom 16
Robertet 17
T.Hasegawa 17
Chapter 1 Introduction 20
What is the report about? 20
Methodology 21
Chapter 2 Industry overview 24
Summary 24
Introduction 25
Market dynamics 25
Global flavor and fragrance market size 25
Drivers and resistors 26
Competitive landscape 27
Competitive positioning of the top 10 flavor and fragrance companies 27
Trends 30
Expansion into emerging markets 30
The pace of consolidation will gain momentum 32
Shift towards natural flavor and fragrance 33
Chapter 3 Givaudan 36
Summary 36
Company overview 37
Recent financial performance 37
Performance by business segments 39
Growth strategies 39
Expansion in emerging markets 39
Strengthening R&D to attain competitive advantage 40
Investing in in-house R&D to drive growth in the long term 40
Alliances fostering development of new ingredients 40
Acquisitions and divestments 41
SWOT analysis 42
Chapter 4 Firmenich 44
Summary 44
Company overview 45
Recent financial performance 45
Performance by business segments 46
Growth strategies 46
Expanding production capabilities 46
Strengthening R&D to drive growth through development of new ingredients 47
Acquisitions and divestments 47
SWOT analysis 48
Chapter 5 IFF 50
Summary 50
Company overview 51
Recent financial performance 51
Performance by business segments 53
Growth strategies 53
Improving margins through cost reduction 53
Strengthening foothold in emerging markets 53
Acquisitions and divestments 54
SWOT analysis 54
Chapter 6 Symrise 56
Summary 56
Company overview 57
Recent financial performance 57
Performance by business segments 59
Growth strategies 59
Investing in R&D to drive growth in the long term 59
Fortifying growth in potential sectors through partnerships and alliances 60
Investing in emerging markets to accelerate growth 61
Acquisitions and divestments 61
SWOT analysis 63
Chapter 7 Takasago 66
Summary 66
Company overview 67
Recent financial performance 67
Performance by business segments 69
Growth strategies 69
Strengthening R&D to deliver new flavors 69
Acquisitions and divestments 70
SWOT analysis 71
Chapter 8 Sensient 74
Summary 74
Company overview 75
Recent financial performance 75
Performance by business segments 76
Growth strategies 77
Strengthen distribution network in and commercial presence in emerging markets 77
Improving margins through debt reduction 77
Acquisitions and divestments 77
SWOT analysis 78
Chapter 9 Mane 80
Summary 80
Company overview 81
Recent financial performance 81
Performance by business segments 82
Growth strategies 83
Expanding in international markets to accelerate growth 83
Acquisitions and divestments 83
SWOT analysis 84
Chapter 10 Frutarom 86
Summary 86
Company overview 87
Recent financial performance 87
Performance by business segments 88
Growth strategies 89
Expanding investments in R&D to drive long term growth 89
Acquisitions and divestments 90
SWOT analysis 92
Chapter 11 Robertet 94
Summary 94
Company overview 95
Recent financial performance 95
Performance by business segments 96
Growth strategies 97
Investing in capacity expansion and emerging markets to accelerate its sales growth 97
Acquisitions and divestments 97
SWOT analysis 99
Chapter 12 T.Hasegawa 102
Summary 102
Company overview 103
Recent financial performance 103
Performance by business segments 105
Growth strategies 105
Penetrate new and under-represented sectors in Japan to drive growth 105
Investing in facility expansion outside Japan 106
Acquisitions and divestments 106
SWOT analysis 107
Chapter 13 Other major players 110
Soda Aromatic 110
Company overview 110
Recent financial performance 110
Ogawa 112
Company overview 112
Recent financial performance 112
Agilex Flavors and Fragrances (Agilex) 112
Company overview 113
Cargill Flavor Systems 113
Company overview 113
Recent financial performance 114
Bell Flavors and Fragrances 115
Company overview 116
Huabao International (Huabao) 116
Company overview 116
Recent financial performance 117
Etol 118
Company overview 119
Recent financial performance 119
Mastertaste 120
Company overview 121
China Flavors and Fragrances (CFF) 121
Company overview 121
Recent financial performance 121
Wanxiang International (Wanxiang) 123
Company overview 123
Recent financial performance 123
Chapter 14 Appendix 126
Glossary 126
Index 127

List of Figures
Figure 2.1: Global flavor and fragrance market size ($bn), 2008–13 26
Figure 2.2: Flavor and fragrance industry drivers and resistors 27
Figure 2.3: Top 10 flavor and fragrance companies market share, 2008 28
Figure 2.4: Performance of top 10 flavor and fragrance companies, 2004–08 29
Figure 3.5: Givaudan financial performance ($m), 2004–08 38
Figure 3.6: Givaudan SWOT analysis 42
Figure 4.7: Firmenich financial performance ($m), 2004–08 46
Figure 4.8: Firmenich SWOT analysis 48
Figure 5.9: IFF financial performance ($m), 2004–08 52
Figure 5.10: IFF SWOT analysis 54
Figure 6.11: Symrise financial performance ($m), 2004–08 58
Figure 6.12: Symrise SWOT analysis 63
Figure 7.13: Takasago financial performance ($m), 2004–08 68
Figure 7.14: Takasago SWOT analysis 71
Figure 8.15: Sensient financial performance ($m), 2004–08 76
Figure 8.16: Sensient SWOT analysis 78
Figure 9.17: Mane financial performance ($m), 2004–08 82
Figure 9.18: Mane SWOT analysis 84
Figure 10.19: Frutarom financial performance ($m), 2004–08 88
Figure 10.20: Frutarom's SWOT analysis 92
Figure 11.21: Robertet financial performance ($m), 2004–08 96
Figure 11.22: Robertet SWOT analysis 99
Figure 12.23: T.Hasegawa financial performance ($m), 2004–08 104
Figure 12.24: T.Hasegawa SWOT analysis 107
Figure 13.25: Soda Aromatic financial performance ($m), 2004–08 111
Figure 13.26: Cargill financial performance ($m), 2004–08 115
Figure 13.27: Huabao financial performance ($m), 2005–08 118
Figure 13.28: Etol financial performance ($m), 2006–08 120
Figure 13.29: CFF financial performance ($m), 2004–08 122

List of Tables
Table 2.1: Global flavor and fragrance market size ($bn), 2008–13 26
Table 2.2: Performance of top 10 flavor and fragrance companies, 2004–08 29
Table 2.3: Select investment in emerging markets by flavor and fragrance companies, 2007–09 31
Table 2.4: Select acquisitions in flavor and fragrance industry, 2007–09 32
Table 3.5: Givaudan snapshot 36
Table 3.6: Givaudan financial performance ($m), 2004–08 38
Table 3.7: Givaudan business segment performance ($m), 2008 39
Table 3.8: Givaudan partnership and alliances, 2007–09 41
Table 4.9: Firmenich snapshot 44
Table 4.10: Firmenich financial performance ($m), 2004–08 45
Table 5.11: IFF snapshot 50
Table 5.12: IFF financial performance ($m), 2004–08 52
Table 5.13: IFF business segment performance ($m), 2008 53
Table 6.14: Symrise snapshot 56
Table 6.15: Symrise financial performance ($m), 2004–08 58
Table 6.16: Symrise business segment performance ($m), 2008 59
Table 6.17: Symrise partnerships and alliances, 2007–09 60
Table 6.18: Symrise investment in emerging markets, 2007–09 61
Table 6.19: Symrise acquisitions, 2007–09 62
Table 7.20: Takasago snapshot 66
Table 7.21: Takasago financial performance ($m), 2004–08 68
Table 7.22: Takasago business segment performance ($m), 2008 69
Table 8.23: Sensient snapshot 74
Table 8.24: Sensient financial performance ($m), 2004–08 75
Table 8.25: Sensient business segment performance ($m), 2008 76
Table 9.26: Mane snapshot 80
Table 9.27: Mane financial performance ($m), 2004–08 81
Table 9.28: Mane business segment performance ($m), 2008 82
Table 10.29: Frutarom snapshot 86
Table 10.30: Frutarom financial performance ($m), 2004–08 88
Table 10.31: Frutarom business segment performance ($m), 2008 89
Table 10.32: Frutarom acquisitions, 2007–09 91
Table 11.33: Robertet snapshot 94
Table 11.34: Robertet financial performance ($m), 2004–08 95
Table 11.35: Robertet business segment performance ($m), 2008 96
Table 12.36: T.Hasegawa snapshot 102
Table 12.37: T.Hasegawa financial performance ($m), 2004–08 104
Table 12.38: T.Hasegawa business segment performance ($m), 2008 105
Table 13.39: Soda Aromatic snapshot 110
Table 13.40: Soda Aromatic financial performance ($m), 2004–08 111
Table 13.41: Ogawa snapshot 112
Table 13.42: Agilex snapshot 112
Table 13.43: Cargill Flavor Systems snapshot 113
Table 13.44: Cargill financial performance ($m), 2004–08 114
Table 13.45: Bell Flavors and Fragrances snapshot 115
Table 13.46: Huabao snapshot 116
Table 13.47: Huabao financial performance ($m), 2005–08 117
Table 13.48: Etol snapshot 118
Table 13.49: Etol financial performance ($m), 2006–08 119
Table 13.50: Mastertaste snapshot 120
Table 13.51: CFF snapshot 121
Table 13.52: CFF financial performance ($m), 2004–08 122
Table 13.53: Wanxiang snapshot 123
 
 For More information please contact :

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Hello. My name is Lancelot Murray. I am the owner of www.samplethefragrance.com. We sell perfumes & fragrances for women and men through our online store. However, we are more than just an online fragrance etailer. We strive to identify and highlight consumer dissatisfactions within the fragrance industry and provide a platform to make your concerns and ours known through blogs. We believe that by working together we can bring about positive change for all.

Recently, there has been an increasing buzz of discontentment among purchasers of perfumes and fragrances. Many are unhappy about the increasing unavailability of .05 oz. vials of free fragrance samples. They have become more and more difficult to acquire. Further, there is a growing dissatisfaction with the overly utilized fragrance sampling method implemented at many brick and mortar perfume counters.

It is common knowledge that department stores are where fragrances are most commonly sampled and purchased.  At www.samplethefragrance.com , we boldly declare that department stores' fragrance counters are not the ideal environment for sampling fragrances. Here is why.

On approach to a typical department store fragrance counter, one becomes overwhelmed by the heavily fused odor of many different fragrances that permeate the air. One's sense of smell becomes tainted by the smorgasbord of various scents. Under such conditions, it is difficult to grasp the true bouquet of a fragrance under consideration for purchase.

Then, one's fragrance selection is sprayed onto a thin strip of paper from which one is expected to sniff.  It begs the question. Would sniffing the fragrance on a sniffer strip give the sniffer reasonable feedback to base a purchase decision? We think not.

The only true way to sample a fragrance is to apply it onto the body. Wear it at the time of day the fragrance manufacturer suggests. Sample it for at least one week before making a determination whether or not the fragrance is right for you.

In order to perform these necessary pre-purchase tests, a fragrance sample of sufficient quantity should be readily available. The sample scent should be used exclusively and consistently during the test period.

Here are a few questions that should be answered before making a fragrance purchase selection. Is there a harmony between your body's chemistry and the fragrance? What comments do your friends and family make about the new fragrance when it is worn? Is the fragrance long lasting? Did it enhance your attitude in some meaningful way? Is it all you expected it to be and more? In your opinion, is the fragrance worth the asking purchase price?  Those and other personal factors should be considered as a part of the fragrance purchasing decision process.

Now here is a major part of the problem. Acquiring fragrance samples from department stores and other fragrance outlets have become increasingly difficult. Fragrance counter representatives inform that fragrance samples are in short supply. They too complain that manufacturers provide fewer samples than they have in the past. Consequently, there are increasingly fewer free fragrance samples to be offered.

The short supply of free fragrance samples has given rise to the sale of these .05 fluid oz. vials of scents. Evidence of this can be found in the growing number of etailers who offer fragrance samples for sale online. That too begs the question. If fragrance samples are in such short supply at popular fragrance counters, then where are etailers getting the fragrance samples they offer for sale online? Are the samples they offer for sale authentic?

We believe the sale of fragrance samples in any form is unethical and constitutes an act of immorality. The free fragrance sample concept was created to allow fragrance lovers to sample scents free of charge. The idea is to encourage would be purchasers to sample a fragrance free of charge, be captured by its aroma and enticed to purchase a regular sized container at full price. This fragrance sampling model however appears to be in jeopardy today.

If the availability of free fragrance samples decline but the sale of these samples persist and increase, individual product lines and the entire perfume and fragrance industry could be negatively impacted.

At Sample The Fragrance we want to encourage manufacturers or those responsible for the shortages of supply, to continue making samples available free of charge and in greater quantities. Also we will persuade manufacturers to impose measures to discourage the sale of fragrance samples.

Please join us in our quest to achieve this worthwhile goal. We encourage your feedback. Email us. Blog with us. Share your experiences on fragrances you have tried. Liked it? hated it? We want to know.

Also, please visit our site and subscribe to our newsletter. It will be our way of keeping you up to date with all the advances in our drive for free fragrance samples in adequate supply. Thank you and we look forward to hearing from you real soon. Bye for now.

Lancelot is my name. I am a West Indian by birth. Care to venture a guess from which island I hail. Take a hint. It is not Jamaica.

On numerous occasions, I attempted to acquire fragrance samples from brick and mortar fragrance counters. Never got them. It was then I decided to raise an alarm over it.

Join me.

Perfume is one of those products that may influence our emotions. People`s sense of smell influences behavior and sets different moods. It may even bring up memories of the past. As a marketing tool, perfume is also present in our everyday lives and it can be found in lots of consumer products. Besides the fact that perfume is so popular, have you ever wandered how it came into being what it is today? What`s the history of perfume?

Some anthropologists say that perfume was used by primitive man thru the burning of gums and resins for incense. Eventually from 7000 to 4000 bc, richly scented plants, animal and fatty oils of olive and sesame are thought to have been combined with fragrant plants to create original ointments.

Three thousand years ago in ancient Egypt, historians believe that perfume was first used in rituals, as part of their religious ceremonies, creating a pleasant smell. These scents came from gums, resin trees, oil and from a variety of plants resulting in a perfume unguent that was rubbed into the skin. Hundreds of years later, women of Egypt were using perfume for their cosmetic qualities. It is believed that Egytptian queen Cleopatra had her own exclusive balms and scents used as cosmetics and aphrodisiac, which helped her to conquer Julius Caesar and later Mark Anthony. Also from this same era, it is believed that perfume was used in Mesopotamia for ritual ceremonies. And farther east, in China, aromatic herbs were used for medicine purposes.

Later on as trade routes expanded, perfume became very popular and demand for scent products increased trade among different civilizations. Africa and India started to supply Middle Eastern civilization with spikenard and ginger. Syrians sold fragrant goods to Arabia. Mediterranean civilization began buying cymbopogon and ginger from South Arabia. And so the trade of scent goods kept on, and as it continued to swell, fragrance perfume was eventually introduced thru time to several civilizations such as Hindus, Israelites, Carthaginians, Arabs, Greeks, Romans and finally reintroduced hundreds of years later in Italy and France.

By the 13th century Italy was doing major trades of spices and perfumes with Eastern civilizations. Portugal and Spain were also trying to establish important trades of spices by having exclusive routes to the East. That`s how the new world of America got to be discovered.

As Italian perfume influence swept over neighboring countries, France began expanding the use of perfume by first offering perfumed gloves, which were most often perfumed with neroli or animal scents such as ambergris and civet. From then on, French perfume has become famous worldwide and today sets the standard for excellence.

Also France played a major role in reestablishing the use of perfume for therapeutic purposes in the western world. It has been reported that during Word War II, therapeutic perfume had been used in the treatment of wounds and burns, and later in the treatment of psychiatric problems.

Perfume has brought different people together in the past thru the trade of aromatic scents. It also played a major deal, since its trade meant economical power for the nations. And so the history of modern man has been greatly influenced by this special product, enabling new worlds to be discovered. On a personal level, perfume is capable of influencing people`s behavior and that by itself sets perfume in class by itself. Perhaps that`s what makes it so desirable by all of us.

Roberto Sedycias

IT Consultant for PoloMercantil

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the author´s name and all the URL´s (links) mentioned in the article and biography must be kept.

This article can also be accessed in portuguese language from the News Article section of page PoloMercantil

Roberto Sedycias has a bachelor degree in Business Administration and over 20 years experience in systems analysis and computer programming. Currently working as IT consultant for www.PoloMercantil.com.br

Becoming something from anything

was a great bliss of paradigm.

I take a dip in anonymity.

You will never know

where do you start a rough patch

on the road ?

A prehistoric site could not outlive

the humiliation of proximity to hate.

Violence chewed the dust.

My knees give way to anguish of morality:

horror of captivity of dawn.

The eyes are going to collapse in endless night.

Tapping of kernel in hard shell of truth bothers me,

like a mountain dew under the stone.

I will destroy the anxiety of grass.

Death of desire may take place

Fragrance still devastates the moon.

SATISH VERMA

Satish Verma


Satish Verma was born in 1935, did his post graduation in Botany in 1957.

At the age of 18, he started writing poems in Hindi and got them published in various journals. In 1957 he started a literary journal called Lahar (The Wave...) which immediately became a grand success and sold like hot cakes.

In the early 60's he successfully tried his hand at translating the classic works of Ravindra Nath Tagore like Balaka, Jyoti-Kanikain and Manimal into Hindi which were hailed as landmarks in the art and craft of translation.

His versatility and creativity almost goaded him to compose poems of a different sort and a class by themselves which came out in volumes like Prayaas and 1974 and Other Poems.

In 1980 his first- ever collection of English poems called INWARD JOURNEY saw the light of the day, which was well received and reviewed in various journals and magazines in India and abroad.

And all these years he was teaching Botany to graduate students.

In 1980 itself he started a social project of Holistic therapies called SEWA MANDIR which in due course of time has become the biggest institute of charitable kind in Asia. Sewa Mandir, however, was also in a way responsible for making Satish the poet undergo a long hibernation. And for about 25 years he did not write a single word.

And suddenly the creating urge erupted almost in a volcanic fashion and for the last two years he has been writing literally daily without any compromise with profundity, infact.

He has been rightly called "a talented poet" by Mark O'Connor, the Olympic poet of Australia and John Kinsella has found "Certainly something interesting and spiritual and tough! happening" in the poetry of Satish Verma. While Christopher Rollason has been impressed by "a strong and elegant line, forcible rhythms, and memorable use of alliteration and assonance" in the recent masterpieces of Satish Verma, E.E. Sule finds Satish's poems "exhilarating" exhibiting "a restless spirit in a surrealistic quest..." .

Satish's poems written during the last couple of years will shortly be published in his forthcoming volume called Beyonds & Betw?on.

Presently he lives in Ajmer, INDIA.

He can also be reached at kantasatish@gmail.com


http://arawlii.com/about_us.htm = For r

Perfumes are one of the most used cosmetics since then, even though they were not made of synthetic contents as of today. For women who want to smell a bit sweet and yet want to leave a whiff of smell behind, it is suggested the latest collection of Burberry perfumes.

The many Burberry perfumes all have that trademark plaid design on the boxes of their perfumes. These boxes are designed to show simple, clean lined elegance that is in keeping with their perfumes and men’s fragrances. The logo of Burberry perfume stands out proudly so that you know that you are choosing a product that was made by the skilled perfumers and craftsmen of Burberry.

The fragrance from this Burberry perfume comes from fresh Jasmine, sweet Mandarin Orange, a vibrant and intense Red Rose, delicious Gingerbread, Patchouli, Benzoic, Sandalwood and glorious Vanilla bean. These Burberry orquidperfume scents all combine to make a sensuous fragrance that is made to appeal to today’s women.

The development of such well-balanced perfumes takes a lot of experience and hard work. This is why cheap perfumes cannot have the qualities of expensive ones. Please visit this site www.orquidperfume.com for extra details.

Representing the orquid perfume orquidperfume in the website www.orquidperfume.com

‘Corporate fragrance’ may be a slightly ugly title, but individually created fragrances make great celebratory or reward Corporate Gifts. However, don’t forget to consider these important factors:

1. Consider the demographics of recipients. Obvious factors are age and sex, but any other information is very useful to us.

2. As part of the brief we need to know where and how the perfume will be shipped, stored and where the perfume will ultimately be used, because climate impacts on perfume.

3. Allow enough time. On average delivery time is five weeks from order.

4. Consider the size you want to offer, this can be as small as 5ml and as large as 125ml.

5. Obviously smaller containers restrict the amount of space for branding on the product.

6. Consider quantity. Smaller quantities restrict your packaging options, but we overcome this by offering Thai silk bags to put the vial or bottle into.

7. Large quantities give you more options for packaging. In which case:

8. Consider the use of graphics, these don’t have to be restricted to a logo. In the case of a product launch or a company anniversary, a pic of the product or company premises, for instance, can be added to the container.

9. How personal do you want the personalisation to be? Individual names of recipients can also be added.

10. Whilst bespoke perfumes can be created for small or large orders, we also hold stocks of 100s of perfumes that have already been blended. Some have commercial equivalents, many don’t.

The editor team is for Promotional-Merchandise.org.uk, which is the most popular sites online for sourcing promotional products. The site includes hundreds suppliers who provide good Corporate Gifts. Please visit www.promotional-merchandise.org.uk for more details.

Candle making is a very popular hobby. Getting started is quite easy, and you can readily obtain the needed materials and start creating some candles in very short order. Like anything else, one needs to learn the ropes a bit, and if your mold isn't clean, or if the temperature of the wax is too hot or cold, the candles won't turn out just right. But with a little experience a person can be making very professional looking candles. One of the more popular types of candles these days are fragrant candles, and this article will discuss what types of materials are needed for making aromatic candles and where to acquire them.

Basic Equipment

The basic materials needed to make any candles include such things as a double boiler to melt wax, a metal pouring pot, candle molds and a mold sealer, primed wicks, wax, candle dyes, other basic household items like scissors, a tape measure, and measuring spoons. If you are just getting started, a book such as "Candle Making for the First Time" is a big help. Once you have the above equipment ready, it is not difficult to get started.

After making a few batches of candles and learning the various processes, you'll soon want to start making some fragrant smelling candles as well. What types of aromas should you try, and how will you find them? Extensive lines of flavors made from both synthetic chemicals and also essential oils, which are derived by distilling natural plant material, are readily available. Check out the CandleChem Company. A quick glance at their web site reveals that they have everything one needs to make candles, including a extensive array of fragrances. Just to give an idea, here is a listing of the aromas they offer, and this is only a list of those starting with the letter "A": African Violet, Allspice, Almond Cherry, Almond Coconut, Almond Cookie, Aloe Vera, Amaretto, Amaretto Chocolate, Amaretto Coffee, Amaretto Spice, Amaretto Vanilla, Amber Romance, Angel Food Cake, Angel Wings, Anise, Apple & Rose, Apple Blossom, Apple Cider, Apple Cinnamon, Apple, Apple Jack, Apple Peel, Apple Pie, Apple Spice, Apple Spice Cake, Apple Strudel, Apples & Berries, Apples & Oak, Apples & Oranges, Apricot, Apricot Brandy, and Apricot Azalea.

So it is clear that there are literally hundreds of possibilities. It only takes a few drops of an essential oil to add the necessary amount of fragrance when making a candle, so purchasing a few of your favorite aromas won't cost too much and will last a long time.

If this company does not have exactly what you are looking for in terms of equipment or candle making fragrances, another possibility is Natures Garden which has a similar lengthy list of candle making scents.

Whether you are looking to make candles for your own living space, looking for a way to make creative gifts for your friends and family members, or even thinking about starting a small business, making fragrant candles is an excellent hobby that is easy to get into. And once you master the basics and get creative, you'll be able to make all sorts of different candles that you and others will enjoy.

Walt Ballenberger is founder of Highly Scented Candles. For hand-crafted scented candles that are clean and long burning visit Highly Scented Candles

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